UTM Builder
Create trackable campaign URLs with UTM parameters instantly
Website URL
Campaign Parameters
The source of your traffic (e.g., google, newsletter, facebook)
The marketing medium (e.g., cpc, email, social, banner)
The name of your campaign (e.g., summer_sale, product_launch)
Paid search keywords (optional, typically for PPC campaigns)
Used to differentiate similar content or links (optional, e.g., banner_ad, text_link)
Quick Examples
What are UTM Parameters?
UTM parameters (Urchin Tracking Module) are tags added to URLs that help you track the effectiveness of marketing campaigns across different traffic sources and channels. When someone clicks a URL with UTM parameters, Google Analytics and other analytics tools can identify exactly where that traffic came from.
These parameters provide detailed insights into which campaigns, sources, and mediums are driving the most traffic and conversions to your website. This data is crucial for making informed marketing decisions and optimizing your advertising spend.
Understanding UTM Parameters
utm_source
Identifies the source of your traffic, such as a search engine, newsletter, or social network.
Examples: google, newsletter, facebook, twitterutm_medium
Identifies the marketing or advertising medium, such as email, CPC, or social media.
Examples: cpc, email, social, banner, affiliateutm_campaign
Identifies the specific campaign name, product promotion, or strategic campaign.
Examples: summer_sale, product_launch_2024, spring_promoutm_term (Optional)
Identifies paid search keywords. Used for tracking specific keywords in paid search campaigns.
Examples: running+shoes, blue+widgets, marketing+softwareutm_content (Optional)
Used to differentiate similar content or links within the same campaign. Useful for A/B testing.
Examples: logo_link, text_link, banner_ad_v2, cta_buttonBest Practices for UTM Parameters
Use Consistent Naming Conventions
Stick to lowercase and use underscores or hyphens for spaces. Be consistent across all campaigns for better analytics reporting.
Keep It Short and Descriptive
Use concise but meaningful names that clearly identify the campaign, source, and medium at a glance.
Document Your Tracking Strategy
Maintain a spreadsheet or document tracking all UTM parameters used across campaigns for team consistency.
Test Your URLs Before Launching
Always test your UTM-tagged URLs to ensure they work correctly and track properly in your analytics platform.
Avoid Using UTMs for Internal Links
Don't use UTM parameters on internal site links as this can reset session data and skew your analytics.
Frequently Asked Questions
Are UTM parameters case-sensitive?
Yes, UTM parameters are case-sensitive. "Email" and "email" will be treated as different sources in Google Analytics. It's best practice to use lowercase for consistency.
Will UTM parameters affect my SEO?
UTM parameters do not negatively affect SEO. Search engines understand that parameters are used for tracking and will typically index the main URL without the parameters. However, avoid using them on internal links to prevent duplicate content issues.
How do I view UTM data in Google Analytics?
In Google Analytics 4, go to Reports → Acquisition → Traffic acquisition to see your UTM campaign data. You can view metrics by source, medium, campaign, and create custom reports for deeper analysis.
Can I use special characters in UTM parameters?
It's best to avoid special characters and spaces. Use underscores (_) or hyphens (-) instead of spaces, and stick to alphanumeric characters. This UTM builder automatically handles URL encoding for you.
Is this tool completely free?
Yes! This UTM builder is 100% free to use with no registration required. All processing happens in your browser, ensuring your data stays private and secure.